The Engineers Who Regret Building the Feed
They optimized for engagement and got a civilization of it. Conversations with the people who built the infinite scroll — and what they would unbuild.
Essays and reporting on politics, ideas, and culture
Essays on the machines we build and the people we become while using them — power, attention, and the politics of software.
They optimized for engagement and got a civilization of it. Conversations with the people who built the infinite scroll — and what they would unbuild.
When the servers shut down, the lights stop obeying. On the strange new tenancy of owning things that require permission to work.